April 2025 - Present

— Develop influencer marketing campaigns for TikTok by evaluating and negotiating with creators, reviewing ad content, and monitoring paid ad performance

— Pitch organic social media content ideas and assist in the production of TikToks and Instagram Reels

— Produce promotional copy for seasonal campaign ads

January 2023 - September 2024

— Developed and executed comprehensive lifecycle marketing strategies across multiple channels to contribute to a 98% increase in attributed revenue over the span of two months

— Collaborated as a key member of cross-functional agile teams and participated in daily stand-up meetings, providing progress updates and addressing blockers to keep the team on track

— Conducted A/B testing and data analysis to optimize email subject lines, content, and calls-to-action, resulting in a 28% lift in unique opens and clicks

— Developed influencer marketing campaigns for TikTok by evaluating and negotiating with creators, reviewing ad content, and monitoring paid ad performance

October 2022 - June 2024

Project Clients: Spotify, Microsoft Imagine Cup, Typed

— Conducted extensive market research of organizations and industries to identify potential target audiences and develop strategies to reach those audiences effectively

— Led the creation and execution of surveys and focus groups to gather feedback on products, services, and potential marketing strategy recommendations

— Assisted in the development of client presentations, synthesizing complex information into clear and actionable insights

— Delegated tasks among fellow consultants to ensure timely and quality completion of deliverables

September 2023 - June 2024

— Developed curriculum and lesson materials to teach an introductory course to Figma and user experience design

— Promoted student interaction and participation within design studio settings, delivering constructive critiques and mentorship to support student project development

— Assisted in organizing a final showcase for student projects, featuring feedback sessions with design professionals

— Participated in weekly design sprints using Figma to create HMW statements, user personas, and preliminary website/mobile app designs

December 2022 - March 2023

— Conducted interviews with over 60 users to assess new potential app features and receive feedback on current iterations of the app design

— Researched user, market, and competitive trends to understand the landscape, threats and opportunities

— Delivered marketing recommendations based on audience segmentation, user stories, and experience conducting user interviews

September 2020 - January 2023

— Propose and implement strategies to improve engagement with social media content and drive conversion to weekly meeting attendance

— Attend weekly core meetings to contribute ideas and coordinate with other executive teams