Objective 2 : Lifecycle Marketing + Copywriting

Objective 2 : Lifecycle Marketing + Copywriting

Outcome Statement: I have developed lifecycle marketing skills by crafting email, SMS, and push notification campaigns to increase company revenue for Bokksu Market.

self-assessment

Rating: 1/5 - Exceeds expectations in achievement of this learning goal

At the beginning of the quarter, my manager had mentioned to me that management would like me to start working on lifecycle marketing as a big project. At this time, I imagined I would do some assisting in crafting copy or helping with designs, but I did not imagine myself having the responsibility of this marketing channel from top to bottom for Bokksu Market. While I was very overwhelmed at the launch of this project, it has really helped me to grow in both my marketing skills and my confidence in the work that I produce.

Manager assessment

[STILL WAITING ON MANAGER FEEDBACK/ASSESSMENT]

evidence

Some notable work experiences relating to my goals in lifecycle marketing and copywriting:

  • Designed emails to be sent to a mailing list of over 60,000 subscribers ~2x per week

  • Crafted SMS marketing sends for sale campaigns

  • Scheduled app push notifications to highlight weekly items / collections

  • marketing emails

    Here is an example of an email that I created to be sent out to Bokksu Market’s mailing list subscribers.

  • SMS Marketing

    Here is a preview of the message that would be sent advertising one of the products or collections.