Objective 4 : Evaluate Marketing Areas

Objective 4 : Evaluate Marketing Areas

Outcome Statement: I have grown closer to understanding which marketing channel I find most fulfilling by working across multiple projects in these channels.

self-assessment

Rating: 1/5 - Exceeds expectations in achievement of this learning goal

During my time as a Marketing Intern at Bokksu, I got experience working across projects relating to lifecycle marketing, influencer marketing, paid media, and many other miscellaneous areas. I learned that there are pros and cons of working in each of these marketing channels, and I was also able to reflect on the fact that these tasks are not common to more corporate marketing positions.

evidence

Some notable work experiences relating to different marketing channels:

  • Acting as a lifecycle marketing project coordinator for Bokksu Market by developing email, SMS, and push notification marketing campaigns (lifecycle)

  • Leading the company’s TikTok Creator Marketplace campaigns by recruiting, negotiating, and managing creators for promotional social media content (influencer/paid social)

  • Producing copy for Google Ads and optimizing website blogs (paid media/SEO)